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SA Rugby Join Hands with Coca Cola

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Coca-Cola announced a new four-year partnership Picture Credit: Springboks on Twitter “X”

SA Rugby and Coca-Cola announced a new four-year partnership today, January 23, 2025. The iconic global brand will now feature on the playing shorts of all national teams wearing the green and gold.

The partnership includes the Rugby world champions Springbok, Springbok women, Springbok seven man and women aswell as juniour Springbok teams.

As part of the partnership this means that the Coca Cola branding will appear in all springbok teams playing shorts , kicking of this friday when the Blitzboks take on USA 7s.

In a statement released by SA Ruby , CEO Rian Oberholzer expressed that they are happy to welcome back Coca cola as their partner their contribution to south african rugby has been very instrumental in the development of the sport.



In addition Coca Cola Vice President of the Franchise Operations Sergio Viera stated that their history of supporting South African Rugby includes the first time Springboks were crowned champions in 1995, the Coca Cola Rugby School of excellence and other notable initiatives.

In closing they are looking forward to a new journey that will pave the way for more historic achievements with the national teams.

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