A new sports betting platform, SuperSportBet, has been launched by MultiChoice, the owner of premier pay TV channel DSTv, and KingMakers, a Nigerian company that is the leading sports and digital entertainment platform in Africa.
The partnership between the two companies aims to revolutionise the sports betting experience for fans across South Africa by offering an innovative, platform-based business that is driven by technology and innovation.
SuperSportBet was officially unveiled on Friday, January 5, 2024, and is set to compete with other established brands such as Betway and Hollywood Bets, which already have a strong customer base in the market.
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The platform claims to be the ultimate destination for sports fans, the betting fraternity, and sports lifestyle enthusiasts, as it provides an inclusive and dynamic space for every fan to play and enjoy a wide range of global sporting events, including the leading international and domestic football and rugby competitions.
MultiChoice CEO expresses excitement over SuperSportBet
Calvo Mawela, MultiChoice Group CEO, expressed his excitement about the partnership and the launch of SuperSportBet, saying: “We are thrilled to have joined forces with KingMakers to launch this innovative platform. SuperSportBet reflects our commitment to evolve into a platform-based business that is driven by innovation, delivering unparalleled entertainment experiences. We believe SuperSportBet is the ideal platform for fans to augment their sporting experiences.”
Barrie Swart, general manager of SuperSportBet, also commented on the launch, saying: “Sports betting is quickly growing to be a game-changer in the country and on the continent. SuperSportBet will set itself apart in a competitive and saturated market through its exciting features and its association with a rich brand like SuperSport.”
SuperSportBet is expected to attract a large number of customers who are looking for a new and exciting way to enjoy sports betting and entertainment.
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